The Handsome Badger Launch

Chunky Knit Scarves

The Handsome Badger Launch

When starting a new business, you can do as much research and analysis of the market as can be but nothing will prepare you for the huge to do list that needs to be (often single- handedly!) worked through before being ready to showcase your products and brand to the world! Having great products is one thing but it’s really only a small part of building a brand that will appeal to your target market and, most importantly, reach potential customers.

As a designer maker, knitting the hats, scarves and throws was the easy bit, working through a design is a fun problem to solve and being able use creativity with quality materials is such a joy. I’m lucky to have been able to work with some wonderful professionals in their field who have brought such value to other aspects of the brand and business. This tracks back to visiting Peru earlier this year to meet with artisans and suppliers to source the best merino in the world, two photoshoots with the most intuitive photographer who just “got” the brand, right up to numerous emails to a very talented website specialist 2 hours ago to make sure the final details at were absolutely perfect.

We are also very excited to be working with Wolf and Badger, our first stockist – check us out on their website

I’m so proud to be now launching (albeit a month later than originally planned) with what we have – beautiful, useful products from sustainable sources that will transform a space or silhouette. It takes time to do something right and I’m so happy I didn’t rush – there’s still plenty of time before Christmas to grab some gifts or treat yourself!

Enjoy looking through the Launch collection – do follow us on social media and sign up to the newsletter for further updates.

Rachael x

HB Founder

Test Tester
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